Social Media Marketing for the Restaurateur
Tuesday
August 24th, 2010
Temple University, Fort Washington Campus
10:00 am – 4:00 pm

Use of social media is growing daily and the tools change from year to year.  It’s not enough to learn the how-to’s you need to understand the strategy behind the tools for your plan to be effective.

This workshop will cover:

• The tools (Twitter, Facebook, Foursquare, Open Table)
• Where to find your customers (only fish where they are biting)
• Listen, listen, listen then engage
• What makes a good social media plan?
• How to use your time most effectively (avoid the time suck)
• Who’s doing it right and why

You will walk away with:

• Social media tools/accounts set up and ready to use effectively
• Skills to use those tools effectively
• A plan crafted just for you and your business based on your resources available
• A way to measure your Return on Investment crafted just for you
• A list of creative ideas to implement immediately
• A network of peers to learn from and share ideas

Agenda:

10:00 am – noon  Computer Lab – Hands on Learning

noon – 1:00  Peer to Peer Roundtable lunch

1:00 – 1:30  Open Table – Are you using the tools available to save you time in your social media plan?

1:30 - 2:00 Foursquare - How to use Foursquare to drive traffic and increase sales.

2:00 – 3:30  Panel Discussion – Featuring three representatives from local area restaurants/chocolatier who are getting the most out of social media and how they do it.

3:30 – 4:00  Roundtable Implementation Discussion

Fee:

$235 for full day if registered by July 23rd ($50 savings!)

$285 for full day if registered after July 23rd

$195 for half-day (1:00-4:00)

* Bring an additional staff member for just $50